Enterprise brand documents usually live and die as PDFs. For AT&T's marketing team, the assignment was to make the brand-principles material something people would actually page through: an interactive brochure for the browser, with a page-flip presentation built in JavaScript at a time when that meant hand-rolled engineering rather than an off-the-shelf library.
The work sat squarely between design and development — respecting a Fortune-10 brand system down to the letter while making its pages behave like a physical object on screen. It remains a good early example of a theme that runs through this whole portfolio: print craft and web engineering are one discipline when the reader is taken seriously.
