Design Nomenclature / Color

Saturation

Also called vividness, purity

This entry has not been translated yet and is shown in English.

Chroma judged relative to the color's own brightness — how vivid it appears given how light it is. Being a ratio rather than a distance, saturation holds roughly constant down a shadow gradient where chroma falls: a red wall in shade loses chroma but keeps saturation, which is why it still reads as the same red.

A two-column comparison: chroma measured as an absolute distance from grey, saturation measured as a ratio against the color's own brightness, which is why a wall in shade loses chroma but keeps saturation.

In practice

Studio speech uses it for everything from chroma to colorfulness. The HSL and HSB 'S' channels are neither — they are geometric conveniences that share a name.

Not to be confused with

How this term connects

ChromaContrast of saturationHSBHSLHueOKLChValueSaturation
Related Confused with