Design Nomenclature / Color

Colorway

Also called colourway, color variant

One specific color combination of a design that exists in several — the same jacket in olive, navy, and rust. The word carries a discipline with it: a colorway is a variant of a fixed structure, so the drawing, the print, and the seams stay exactly put while only the color assignments change.

Three colorways of one garment — olive, navy, and rust shells — sharing a single unchanged trim color, showing that only the color assignments vary while the structure stays fixed.

In practice

Standard in fashion, textiles, and toy design. Its interface cousin is the theme — same distinction, same constraint that the structure must survive the swap.

How this term connects

Design tokenDuotoneMonochromaticSpot colorColorway
Related Confused with