№ 001AI Engineering & Design

Peter Freedman

I build and run production AI systems: multi-agent pipelines, LLM platforms, and intelligent tools. Behind them, twenty years of design and development and an MFA from the Rhode Island School of Design.

004Client Work

Branding, web development, and design for global clients.

Charleston Day School
01

Charleston Day School

Designed and built the Charleston Day School website with custom WordPress plugins and dynamic feeds. Won a Silver Web Award.

WordPress · Web Development · Education

Anchor Hocking
02

Anchor Hocking

Built the Anchor Hocking website from design files: a responsive WordPress and Elementor build with custom plugins and JSON data integration for the glass manufacturer.

WordPress · Web Development · E-Commerce

Left Bank Vail
03

Left Bank Vail

Brand identity and a responsive WordPress website for The Left Bank Vail, a French fine dining restaurant in Colorado.

WordPress · Branding · Restaurant

1Friday
04

1Friday

Logo, logotype, and two website iterations for 1Friday, an award-winning architecture studio in Aspen, built around large-scale project imagery.

WordPress · Branding · Architecture

Derek Skalko
05

Derek Skalko

Portfolio website for photographer Derek Skalko: a minimalist WordPress build with dynamic galleries and responsive layouts that keep the photography front and center.

WordPress · Photography · Portfolio

AT&T
06

AT&T

Interactive marketing collateral for AT&T — brand-principles brochures rebuilt as an interactive page-flip experience for the web.

Interactive · Brand · Enterprise

BTU Analytics
07

BTU Analytics

Brand identity and WordPress platform for BTU Analytics, an oil and gas analytics firm: e-commerce, private document libraries, and secure cloud hosting.

WordPress · Branding · Analytics · E-Commerce

Carolyne Roehm
08

Carolyne Roehm

A responsive website for designer and author Carolyne Roehm — built to let her large-format photography carry the experience from phone to desktop.

Web Design · Photography · Responsive

Glenwood Hot Springs Resort
09

Glenwood Hot Springs Resort

Webmaster for Glenwood Hot Springs Resort, home of the world's largest hot-springs pool: ongoing development, design, and performance work on a high-traffic booking site.

Web Development · Tourism · Performance

Interface Prototyping
10

Interface Prototyping

Interface prototypes for web and mobile clients across sectors: wireframes, interactive prototypes, and high-fidelity mockups in Figma, Sketch, Adobe XD, and Balsamiq.

UI/UX · Prototyping · Design

Healthcare Interface
11

Healthcare Interface

Dashboard and interface design for UnitedHealthcare — integrating large datasets into screens that speed medical coding and patient registration for the people who use them all day.

UI/UX · Healthcare · Dashboards · Enterprise

Paddle Yoga Colorado
12

Paddle Yoga Colorado

Complete brand design and development for a stand-up-paddleboard yoga business in the Vail Valley — logo, identity, merchandise, and web presence.

Branding · Identity · Small Business

Anne Eliot Book Covers
13

Anne Eliot Book Covers

Covers and interiors for best-selling YA author Anne Eliot, published through Amazon and translated into more than eight languages.

Book Design · Publishing · Typography

Human/Nature
14

Human/Nature

A twelve-frame fine-art photography series on the boundary between people and landscape, presented as the original portfolio exhibited it.

Photography · Fine Art · Series

Portraiture
15

Portraiture

A twelve-frame portrait series made over several years, presented as the original portfolio exhibited it.

Photography · Fine Art · Portraiture

Wine Label Studies
16

Wine Label Studies

A self-initiated wine-label series, 'Matisse in a bottle': testing how far a label can lean on painting and typography before the shelf stops reading it.

Packaging · Branding · Typography · Series

005Notable Clients

ATTBooz Allen HamiltonBPINGLaser PerformanceMaclarenVail AssociatesTelecom ItaliaUS Marine CorpsRonson

006Approach

i.

AI Systems

Multi-agent architectures, LLM pipelines, and AI products engineered for production — not demos.

ii.

Typography

Thoughtful type choices, proper hierarchy, and readable measures.

iii.

Accessibility

Semantic HTML, keyboard navigation, sufficient contrast, inclusive design.

iv.

Craft

Clean code, precise spacing, considered motion, intentional architecture.

№ 007Fin

Let's work together.

Available for AI product development, technical leadership, and select design engagements.

Get in Touch