Case StudyDesigner & Developer

Carolyne Roehm.

A responsive website for designer and author Carolyne Roehm — built to let her large-format photography carry the experience from phone to desktop.

Client
Carolyne Roehm
Year
2013
Tools
Responsive HTML/CSS, JavaScript, Adobe Creative Suite
The Carolyne Roehm website presenting a large-format photograph across the full browser width.

Carolyne Roehm's work — books, gardens, interiors, tabletop design — is photographed at a scale most websites of the era cropped away. The brief was to refuse that compromise: an interface where the photography is the layout, presented as large as each screen allows, from phone to desktop, in the early years of responsive design.

The design keeps chrome to a minimum — quiet typography, generous margins, navigation that gets out of the way — so a reader on any device gets the same experience: the pictures, at full size.

Carolyne Roehm — view 1 of 4Carolyne Roehm — view 2 of 4Carolyne Roehm — view 3 of 4Carolyne Roehm — view 4 of 4