Case StudyBrand Designer & Developer

Paddle Yoga Colorado.

Complete brand design and development for a stand-up-paddleboard yoga business in the Vail Valley — logo, identity, merchandise, and web presence.

Client
Paddle Yoga Colorado
Year
2016
Tools
Identity Design, Adobe Creative Suite, Web Development, Merchandise
The Paddle Yoga Colorado logo mark.

A one-person outdoor business needs one mark that sits on a website, a paddleboard, a lip balm, and a mountain-town flyer, and reads instantly in every context. Paddle Yoga Colorado — stand-up-paddleboard yoga on the alpine lakes of the Vail Valley — got the full stack: identity work, a logo built to survive both embroidery and retina screens, merchandise applications, and a website matched to the business's season.

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